The joint effort of Owen Hyatt and myself presents the proposal of a private label collaboration between the fashion brand, KITH, and the graphic illustrator, 

Peter Judson. The proposal includes research on their market position and target customer of the collaboration, original patterns and choice fabrics. It also includes the business side such as pricing, tech packs and costing, a unit assortment plan, and manufacturer. In order to take it one step further, we created a prototype and 

mock branding for the final campaign.